This great post by Bruce Naussbaum, currently on assignment in Davos, really sums up the process of innovation.
Google's Marissa Ann Mayer concludes that the most creative solutions to problems come out of two interracting concepts--constraints that frame a problem combined with "a healthy disregard for the impossible and unconventional."
This yin and yang dialect directs innovation, while opening the range of possibilities to all kinds of outcomes. Mayer said that if you only accept restraints, you feel powerless to create. You need to disrespect the impossible to free you to see new opportunities and solutions.
So this is what they do at Google to make it perhaps the most successful serial innovator around.
via BusinessWeek
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