The DesignObserver, recounts a presentation by design critic Ralph Caplan that was given over 20 years old, yet is suprisingly true today.
""I want finally to address in some detail, a role that I call 'the designer as exotic menial.' He is exotic because of the presumed mystery inherent in what he does, and menial because whatever he does is required only for relatively low-level objectives, to be considered only after the real business decisions are made...."
Read it here.
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