Two executives from innovation consulting firm OVO - Dean Hering and Jeffrey Phillips - have published an article in the September issue of Harvard Management Update. The article (Innovate on Purpose) outlines a four-step methodology to make innovation more intentional -- and more successful.
Unfortunately, this being Harvard Business School Publishing and everything, there's no such thing as a free lunch: copies of the three-page article are being sold for $4 apiece. If you don't already receive the Harvard Management Update (or don't live within a few miles of a business school campus), it might be easier and cheaper to check out the Innovate on Purpose blog or the OVO website, which features a brief review of the Innovate on Purpose methodology.
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