A serious body of thought and methodology is emerging that challenges the role of traditional management consulting.
Who do you hire when you need to fix your company? Designers.
The idea? Design is so fundamental to success and designers are such natural problem-solvers, that design firms are morphing into innovation and strategy consultants.
"True design thinking means that design is a verb and not a noun. It's a better way of thinking and not a production process that's applied at the end of a project. Design is so much more valuable when it's brought in at the start of a project or the start of a problem."
From Fast Company, this article about design's important role at Philips.
This blog's logical reasoning in support of design's value to business leaders.
The RSA (Royal Society for the Encouragement of Arts, Manufacturing and Commerce) Journal's focus on increasing designers' role with business.
Bruce Nussbaum's Business WeekOnline Blog
Boston.com's Business Filter
- .
- ................................................
Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
No comments:
Post a Comment