While there's not necessarily a direct correlation between company performance and the amount of capital it sinks into new products, it might be a good place to look for the next new thing. The biggest spenders—no surprise—are huge companies. While not exactly the fleet-of-foot innovation dynamos beloved by the financial press, these outfits still have to turn on the spending spigot to maintain their positions in an increasingly global marketplace.
ANOTHER ARTICLE ABOUT R&D SPENDING VS. INNOVATION RESULTS
Hasn't this been beaten enough already? Again, BusinessWeek asks "Does Big R&D Mean Big Returns?". Their conclusion:
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