I was going through the day's pile of catalogs last night when I was surprised by the level of innovation found in Herrington's pages. Item after item introduced a new feature, attempted to solve some problem or introduced a new material.
Sharper Image and Brookstone used to offer unique, high quality, goods for men in a way that department stores did not. However, their brand positioning have changed. Both are heavily reliant on electronics. Sharper is betting their farm on i-Pod accessories, while Brookstone offers a large array of unnecessary battery-powered gadgets. Gone are the days of quality luggage, personal items and tools from these two.
I wish someone would put together a new catalog brand, one with the thoughfullness of Herrington products, the design style of Brookstone and cache of FrontGate. 'The Crate and Barrel of gifts."
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