Article from Fortune Small Business about howBuiltny protects their intellectual properties.
"Without the U.S. Patent and Trademark Office, cheap imitations would flood the market and put us out of business, so we spend roughly 4 percent of our annual budget obtaining and defending our patents. It's our third-largest expense, after cost of goods and payroll. We have filed more than 100 design patents, utility patents, and trademark registrations in 20 countries, and we hold two registered trademarks on our two-bottle tote."
This is maybe the KEY issue for small businesses developing valuable innovations. This article powerfully illustrated how important IP management has become in the innovation economy.
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