INNOVATION IN SEARCH OF A CUSTOMER
An unfortunate example of innovation in search of an end-user. Newlogic's philosophy follows that successful innovation requires new technology, market opportunity and, importantly, user needs. I'm sure one day many thesis will be written about Segway, Inc. and their innovation in search of problem, but I wonder if they'll miss the point, not that the Segway failed to solve a problem, it does, but that people were asked to make many sacrifices in order to achieve the benefit of using a Segway's.
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