We're starting a strategic research project for a new client. They are requesting a variety of quantitative user and market studies with the intention of making their decision through a strictly stastical evaluation of their strategic options. It's a great project but I'm tempted to start our next meeting with this quote from Albert Einstein:
'Not everything that matters can be measured, and not everything that can be measured matters.'"
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
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