BUILT TO LAST, NOT

I have been a student of the business building strategies Jim Collins' introduced in his highly (understatement) influential book; Built to Last. However, I'm in the process of building my own company and realize that I rarely (if ever) adhere to the Built to Last philosophy.
Reading Tom Peter's Blog I came across his thoughts, and some links, on the same ideas, it can be called Built To Flip.
In "The Death of Corporate Permanence," Adam Hanft addressed the positive aspects of corporate bankruptcies.
Fast company has an article on the value of Built To Flip (link). In it Christina L Darwell says, "Increasingly, successful businesses will be ephemeral. Instead of being built to last, they will be built to yield something of value—and once that value has been exhausted, they will vanish."
In the same piece Gary Sutton adds, "The problem with Built to Last is that it's a romantic notion. Large companies are incapable of ongoing innovation, of ongoing flexibility. Companies that are built to last forever usually find out too late that the world has changed right under their noses. ... Nothing lasts forever, and one attribute of sustainability is knowing when your time has come."