THE INNER KEY TO INNOVATION

I think too often we talk about innovation in the context of processes, incentive programs, and visionary individuals. What I think we often miss is the simple drive that innovators thrive on; caring.
Sometimes this means caring in a social context (see Bogo Light). But I more often this means caring about the idea, the opportunity, or the results that success will bring.
I've wondered why such an amazing team is working with my startup (NewCare Medical). It was recently explained to me that it is not about the idea, or the money they might make (although the importance of those things should not be underestimated). It's that the business gives each of them something they can care about.