It's a good bet that Denny Strigl has answered some tough questions about his decision-making recently. He's the COO at Verizon quoted with pride about turning down the iPhone deal (Verizon turned down iPhone's advances.)The reason you need to care about this: Almost everyone is like Denny.
No is the corporate default answer.
The spreadsheets and the marketing team and the CFO and the lawyers have no trouble at all defending the status quo, because, it's their status quo. They created it and they like it that way. Innovation-driven deals (like the iPhone) almost always fail because the potential for upside seems too small compared to the mammoth disruption that organizations imagine will beset them.
An entrepreneur must plan on going under, over or around instead.
via Seth's Blog
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