Social scientists at the Southern Illinois University's Department of Psychology recently published the results of research into the link between personality and creativity.
The results reinforce the common perception that conservatives are less creative than liberals.
Some of the reports findings include:
- Individuals who are threatened by uncertainty may be disposed to focus on lower order needs to increase their safety and security.
- Conformity to what is conventionally accepted focuses the individual on traditions (what is old), whereas all definitions of creativity include a focus on what is new.
- The authoritarian and anti-hedonistic elements of the construct would lead conservatives to devalue imagination.
Abstract is available here
Via Core77
- .
- ................................................
Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
No comments:
Post a Comment