Malcom Gladwell's (one of the WSJ's to 20 management gurus) essay on innovation featuring Nathan Myhrvold's Innovation Ventures, Alexander Graham Bell and Dinosaurs!
Read it here.
via The New Yorker
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
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