For all the hoopla over the power and promise of user-generated innovation, consumer-directed design, and democratized innovation, the most popular new products, like the iPod, were created through a top-down, professional innovation process. There is an unbroken line between Henry Ford (with his Model T) and Steve Jobs.
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals. Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
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