Mark Turrell, CEO of imaginatik, a company that creates innovation-enabling software, was interviewed by InnovationTool's Chuck Frey a while back. I just came across it this morning and thought it nicely summarized some key points about corporate innovation.
"Frey: Why do you think it's so hard for companies to become good at innovation?
Turrell: Arrogance has to be up there. Too many newly minted Innovation Directors believe that they can come up with the world's best methods by themselves - and they are often plain wrong. You can only innovate well if you are open to outside thinking - ideas, concepts, and innovation processes."
Read more here and here
- .
- ................................................
Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
No comments:
Post a Comment