RISK TOLERANCE

From Business Week comes this interview, with David Apgar, managing director of the Corporate Executive Board, and author of Risk Intelligence: Learning to Manage What We Don't Know (Harvard Business School Press). In his new book, Mr. Apgar provides a number of techniques for managing risk, people's risk tolerance, and perception of the risks associated with the creation and marketing of radical innovations. A key aspect of Mr. Apagar's approach is to identify and manage the challenges risk create within the business structure.

The key lesson on managing radical innovation I've learned: secure support from senior management.