86% of new product launches were mere line extensions (incremental innovations) accounting for only 36% of profits.
The remaining 14% of products lauched created new markets (radical innovations) and generated 61% of company profits.
From the book Blue Ocean Strategy.
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
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