A while ago I read the book The Cluetrain Manifesto which argued (correctly I think) that in order for marketing to have an impact it must reflect the way people communicate in everyday life. This means reflecting the sarcasm, humor, and honesty found most often in blogs where non-professionals express themselves with less editing and correctness.
surprisingly I'm finding the US's largest, most stubborn, companies are leading this trend outside of the blogosphere.
Ford's Bold Moves site features extensive comments and documentary-style coverage of Ford's internal meetings.
GM's FastLane Blog has regular contributions from GE executives, including Bob Lutz.
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