Chris Conley, co-founder of Chicago-based Gravity Tank and an associate professor at IIT's Institute of Design, wrote a great article providing practical advice to help corporations can use design and design-think to be more innovative.
He provides five tools any organization can usse to be more innovative:
1. Take a Fresh Look.
2. Cast a New Role.
3. Dive Into the Talent Pool.
4. Go Lo-Fi.
5. Talk the Talk.
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
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