Newspapers are filled with stories about Europe wrestling with dramatically falling birthrates and the problem of an aging Italy, and America’s top investigative tv programme, Frontline, will be showing a special documentary on the modern realities of aging on 21 November (with possibilities of online viewing).
Facing a similar situation in Sweden, the Department on Design Sciences of the Lund Institute of Technology just launched a research programme on ‘Elderly People and Design’. Also the UK Design Council has launched an ageing project.
The problem of an aging population is definitely a major social, cultural and macro-economic issue. In a time that people are getting older and older, many over 65 engage in demanding professional endeavours and personal activities, and would hate to be called ‘elderly’. Yet their physical and cognitative capabilities are changing rapidly placing unique demands on the products surrounding them.
The "feel-good" strategy of inclusive design fails to recognize the reality of the human condition and the unique requirements of older people. At Newlogic design we work with a professional geritrician, giving us a honest (sometimes painfully honest) insight into the needs of elderly and allowing us to create solutions to real problems, even those that cause us discomfort.
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
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