This rising tide of disaffection tends to share two themes: a distaste for the superficiality of design's media-celebrity nexus; and a growing discomfort with design's role in generating 'useless stuff'. These two complementary critiques could be abbreviated as Anti-fluff and Anti-stuff.
Design is now used so widely and loosely, it has been stripped of much of it's meaning. If we are to navigate ourselves out of this morass, we will have to answer some big hairy questions like: what is the constructive alternative face of design to the fluffy emotionalism promoted by the media? Is there a positive case for consumerism and designers role within it? Is there a more useful way of discriminating between different areas of design activity than the old disciplinary boundaries?
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