The first buzzword of 2007 is here. Market researchers believe that 2007 will find consumers seeking out a new trend, which Robbie Blinkoff is calling simplexity.
While people understand that the technology behind Google Maps, iPod and Skype is complex, they have a "veneer of simplicity" so we feel good using them. Blinkoff says marketers should "uncomplicate their products" which does not necessarily mean reducing choices.
Complete Article here.
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