Laura Lee writes in BusinessWeek about the role of design and innovation during the current economic downturn.
"Design thinking is a useful innovation tool, not the absolute source of sustainable growth. Meeting complex growth challenges requires a broad range of capabilities from across the social sciences, business strategy, and design. Just as there is no one, best approach to innovation, there is also no evidence that profitable growth is impossible in a slow economy. As the economic cycle turns again, managers face a critical choice: Will they join the packs that give up on growth while waiting for better times? Or will they find new ways to grow during the coming storm?"
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