Another reason why I have zero respect for BusinessWeek when it comes to their 'reporting' of design and innovation.
Splashed across this week's cover is a picture o the Levono Super-Thin ThinkPad. Accompanied by a five page article of the 'design' team's two year struggle to develop a super-thin laptop.
Given only lip service in the article are the very real business challenges of innovation.
I often wonder if there are lessons we can learn from Levono's design team?
- Is this a clear proof that talent is the most important element of a design team? With Sapper still involved with the product design and the ThinkPad identity still rooted in his formula, clearly individual designers of immense talent can have long-lasting impact on a corporation.
- Is this clear proof that Levono has no clue about design? So risk-averse are they (and IBM before) that they continue a dated design identity without innovation because if it is less risky for the product managers to use a design that worked before than attempt to create something new.
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