Lou Reed may have made this remark specifically about the ubiquity of MP3 players and how their technological limitations reduce audio quality.
Yet the same can be said for many innovation initiatives. New technologies make it easier to create. Easy to use 3D CAD, ideation programs, brainstorming software, and rendering programs allow any person to create.
Technology is indeed making it easier for make things worse.
If the postal clerk in the next cubicle can create photoreaslitic rendering of his idea, what is the value of the idea from a professional designer?
How are business managers expected to discern the difference between good design and bad?
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
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