INNOVATION IN THIS ECONOMY

When times get tough companies of all sizes and market positions seek ways to reduce expenses and conserve resources.  These cycles give rise to increased pressures on new product development (NPD) managers and executives. While companies often respond with drastic measures, including freezing all new product development, NPD professionals are expected to concurrently generate top-line revenue while reducing costs.

Newlogic has helped guide clients through financial downturns, and subsequent recoveries.  As a result, Newlogic has devised Innovation Survival Tools to effectively manage innovation during an economic down cycle.