With the economy improving, R&D organizations are coming back under the microscope to drive revenue growth. After an extended time of under-investment, many R&D groups have a backlog of work and are asking themselves “What should we do right now?”
The majority of R&D organizations we analyzed had not made project selection decisions that captured the greatest financial and strategic value. An optimized portfolio provides three key benefits: 1) Increases the value of R&D’s contribution, both work-in-process and revenues, 2) Supports investment in projects with strategic and/or long-term value, and 3) Increases R&D output through more efficient resource allocation.
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
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