Peer Insight's groundbreaking research report on service innovation has been completed, and is available by submitting your contact information on the Peer Insight website. The firm will then send you a personalized version of this interesting report.
Here's a sample of the findings included in this report:
- Services follow a less well-defined development path than products.
While many firms have developed a systematic approach to new product development and innovation, few of them have developed a structured approach to service and business model innovation.
- Prototyping and real-world testing of new ideas needs to be integrated into the process of new service creation.
- Successful service innovations are based on design for customer experience.
- Creating high-impact, radical, innovations require a unique innovation framework - that is specially designed to meet the unique requirements of high-risk ventures.
via Innovation Tools
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Newlogic combines consumer insights, marketing strategy and new technologies to define, design and develop innovative new products.
We identify opportunities to reduce costs and improve consumer perceptions.
Our portfolio optimization and project selection tools are used to improve business performance.
We have achieved an extensive portfolio of market successes because our team is comprised of only experienced and award winning professionals.
Based near Boston, we work with clients to address strategy, consumer insights, marketing, intellectual property, design, engineering and manufacturing.
We focus on the structural packaging, consumer products and medical device industries.
Visit our website at www.newlogicusa.com or call us at 502-2nLogic
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